Separate the custom serif from the wordmark
A+’s WeWork account documents refreshed lettering and a custom display family within Franklyn’s identity system. WeWork Serif derives from the wordmark but is lighter and narrower, with an italic and a complementary relationship to Aperçu. The studio describes retaining details such as the wordmark’s r terminal while refining proportions and spacing. A brand’s wordmark and its wider reading alphabet are related design tasks, not necessarily one interchangeable font file.
Test address figures and shortened f behavior deliberately
A+ identifies figures below capital height for addresses, plus an option to disable connecting ligatures and use a contextual shortened f. Make an original workspace notice with a street address and the phrase flexible office. Compare the digits against nearby capitals, then inspect the f combinations at the final notice size. Keep an unchanged control so a feature toggle is not confused with a different font. Lora and Inter here are independent comparison families; they do not demonstrate WeWork Serif’s actual alternate glyphs or metrics.
Keep older Aperçu guidance attached to its system
Gretel’s separate FrameWork project names Aperçu Pro Medium for general typography and Aperçu Pro Mono for dates, times and locations, with an exaggerated indent shaping the layout. Read that as a specific system account rather than collapsing every WeWork era into one specification. For your own notice, keep a stable information line while comparing an indented and flush paragraph. The homepage’s copyable character styles substitute Unicode characters; they do not load Aperçu, activate contextual alternates or reproduce the original custom serif.
Your questions, answered.
Is WeWork Serif the same resource as the wordmark?
A+ describes the serif as based on the wordmark but lighter and narrower, occupying a different role and including an italic.
Which font does the FrameWork account name?
Gretel identifies Aperçu Pro Medium and a separate Aperçu Pro Mono information role. That account should remain attached to its particular identity system.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.