Philadelphia Fonts: City Websites and Visit Philly Branding

The City of Philadelphia’s Digital Standards assigns Montserrat to section headings, Open Sans to body text and Times New Roman to pull quotes. Separately, Visit Philadelphia’s April 2022 corporate visual guide names Museo Sans in weights 100, 300, 500, 700 and 900. That tourism guide expressly allows advertising campaigns outside corporate branding to have their own typefaces. A visitor campaign, municipal web page and sports uniform therefore need their own reference.

For your own neighbourhood information page, give each heading a meaningful section title, then set the practical details in ordinary body text. A pull quote should remain a quotation, not become a decorative substitute for an important instruction. Compose a real address, opening time and short paragraph before judging the font pairing. A heading family chosen for bold section labels should not automatically spread into every button, caption and long paragraph.

When collecting references for an original Philadelphia event, label each one with the responsible organization and campaign date. This prevents a tourism advertisement from being mistaken for a rule covering a government page. Montserrat and Open Sans are actual onsite family specimens for comparison; they are not Museo Sans or a reproduced city logo. The copyable text-style tool makes Unicode substitutions for captions, not a municipal template or a tourism agency’s font package.