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THE TYPE NOTEBOOK

Oregon Fonts: Agitat, Newsreader and Source Sans

Explore the sources, compare the examples and choose the right approach.

Explore the University of Oregon’s Agitat headline design, Newsreader accents and Source Sans text system, with official guidance on roles and availability.

Sources reviewed .

01

Identify the university and the application

The University of Oregon’s typography guide organizes its current communications system around Agitat for headlines, Newsreader for accents and Source Sans for body text. An Oregon font search may instead concern a sports mark, an older publication or a place name. Keep the specific asset and date with the question before applying a current institutional recommendation.

02

Agitat connects lettering with place

The university explains that Agitat draws its name from the motto Mens Agitat Molem and its forms from Hayward Field. The custom sans family includes six weights and rotated italic forms called rotalics at 15 and 30 degrees. Those all-capital forms are supplied in Bold. This is a documented design system, rather than a general instruction to tilt any font mechanically.

03

Keep accent and reading roles clear

Newsreader supplies the serif accent, while Source Sans supports longer text; the guide specifically names Source Sans 3 for the web. It lists Source Sans Pro as a substitute when Agitat is unavailable. The university also restricts its supplied brand assets to UO work. Follow the official source for acquisition rather than treating a university download area as a general font library.

04

Build an original editorial comparison

For an independent project, compare a clear headline, a short serif introduction and a longer sans paragraph. Use the Source Sans 3 profile to explore that separately distributed family and its own source. Keep labels and links quiet enough to read. A university’s print specimen sizes are a context-specific example; a website needs typography suited to its own layout.

GOOD QUESTIONS

Your questions, answered.

What is Agitat used for?

The official guide assigns it the headline role in University of Oregon communications.

Does this identify every Oregon Ducks jersey font?

No. This guide concerns the university communications system; an athletics asset needs its own identification context.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.