Northwestern Fonts: Print, Web and Approved Substitutes

Northwestern’s central typography guide assigns Campton to larger headlines and Periódico Text to longer, smaller copy. Poppins and Noto Serif are the corresponding web choices. Periódico Display is another headline option; Akkurat Pro handles a wider range of text and data. These are distinct families and roles, not interchangeable names for one Northwestern font. The central guide and a school-specific template should be checked separately when both apply.

Write a realistic event title, a date and a full introductory paragraph before selecting styles. For a web study, start with the stated web roles rather than copying a print headline font into the stylesheet. In a print study, compare the headline’s long words against the text column below it; keep a display treatment out of dense captions. The Poppins specimen previews an actual listed substitute. Source Serif 4 is an independent editorial comparison, not Northwestern’s Noto Serif choice.

The university restricts desktop brand-font licenses to eligible communications employees and says files should not be shared. Its guide permits Akkurat Pro web use through central hosting, not self-hosting, and identifies separate substitutes for people without desktop access. Make the handoff specify channel, chosen family and approved resource location; a font name alone does not grant access. Read our Akkurat guide for that family’s separate background. For personal copyable wording, the homepage text-style generator changes Unicode characters; it does not supply institutional font files or an approved template.