Maserati Font: Bembo and Frutiger in the Il Tridente Publication

Poskitt’s firsthand Maserati case describes Il Tridente, the marque’s first Australian custom publication, developed with Maserati Australia/New Zealand and OFA Productions. The studio explicitly names Bembo and Frutiger in the design. This is evidence for that publication, not an identification of every Maserati logo, dashboard, current website or historic advertisement. Record the artifact and responsible studio alongside the family names when citing an automotive typography example.

The same account describes a dimensional masthead responding to Maserati’s running script, a changing band of cover color, and landscape layouts with structured vertical text columns and photographic spreads. A constructed masthead and a paragraph family solve different problems; do not assume selecting Bembo or Frutiger recreates the publication’s title artwork. The Bembo guide and Frutiger guide provide the separate named-family resources. Neither the project credit nor an online image grants a reader the original artwork or font license.

Create an original two-page journal about a local workshop or transport collection. Put a short serif introduction in a restrained column beside one large photograph, then add sans-serif captions, page numbers and a small issue label. Compare whether the landscape format supports the reading order or forces the eye to cross an image to finish a sentence. Keep the invented masthead separate from body text, and change one cover-band color while preserving the hierarchy. EB Garamond and Open Sans below are independent comparisons rather than the publication’s exact families. The homepage text transformations replace Unicode characters and do not reproduce Bembo, Frutiger or Maserati’s masthead.