LSU Font: Forza, Proxima Nova and the Geaux Distinction

LSU’s official Brand Book names Forza as its primary brand font. Its explanation connects the squared letterforms with Tiger Stadium, recreation and the recognizable energy of LSU athletics. The guide describes Forza as an academic counterpart to the Geaux Font. That relationship is useful context, but it does not make the two designs identical or establish Forza as the source of every LSU athletic wordmark.

Proxima Nova is the support family, suitable for a wide range of uses including body copy in print and on the web. LSU explicitly excludes Proxima Nova A and Proxima Nova S from that recommendation. The guide names Sinter as an accent, especially for numerical facts, and instructs designers to use its webfont in place of Forza when specifying a digital webfont. Preserve those distinctions when evaluating an existing page.

Lindsey Signature is described as an accent for the We Build Teams That Win brand. The intended effect evokes an autograph or handwritten scorecard, with names and team roles as possible uses. On an original profile layout, keep that gesture short: a person’s name can carry character while their title, biography and contact details remain in ordinary readable text. Avoid making the signature style the page’s navigation system.

For a research or sports-inspired story, select one meaningful number as the visual entry point and place the explanation beside it. Keep the source and units visible so that a large numeral remains informative. Match the weight of the surrounding labels across cards, and compare the design at mobile width. More accent fonts do not necessarily create a stronger hierarchy; each additional style needs a distinct job.