Read the archived competition brief in its own scope
The archived Diet Coke Young Designers style guide names Gotham as its primary supporting typeface and Arial as an alternative. It shows Gotham Light, Book and Bold alongside Arial Regular and Bold. The brief concerns a Diet Coke/Target T-shirt design competition, not every current package or market. Its separate logo requirements do not identify Gotham as the typeface used to recreate the Diet Coke wordmark.
Preserve recognizable letters when cropping artwork
The same guide permits creative logo crops but says D and K should remain legible, rejects crops that spell “Die,” and warns against awkward fragments. These are composition constraints on supplied artwork, not font-setting instructions. For an independent exercise, use your own two-word title and make three crops: a full title, a moderate crop and an extreme crop. Ask a reader what each version says before explaining your intention. Reject a crop that creates an unintended word.
Keep support information independent of the display mark
Build a small packaging study with an original title, short description and one practical detail line. Use Montserrat or Jost below as independent comparisons; neither is the archived brief’s original Gotham nor a verified Diet Coke logo substitute. Keep the information line stable while testing the display crop so you can judge what actually changed. Read the Gotham reference for that named family and its original resources. The homepage copyable character previews produce Unicode text; they do not carry Gotham into another app or crop and reproduce official brand artwork.
Your questions, answered.
Did the archived Diet Coke brief specify Gotham?
Yes. The Young Designers competition guide names Gotham as primary supporting typography and Arial as an alternative.
Does that mean the Diet Coke logo is typed in Gotham?
No. The brief treats the logo as separate artwork with its own usage and cropping rules. Supporting typography does not establish a logo-font match.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.