Identify the two bespoke families in the dated account
In his August 2020 interview, Yorgo Tloupas identifies Brilliant Cut as the sans-serif and Fancy Cut as the serif, with Martin Pasquier doing most of the type work under his guidance. These are bespoke project resources. Keep that dated scope when labeling a study; the account does not offer a public font download.
Annotate the documented A and E relationships
Tloupas connects the sans to truck markings and the serif to watch dials, identifying the sans A and serif E as anchors. Make a labeled observation sheet with four columns: source object, family, letter and observed detail. Compare a complete heading beside an enlarged letter detail, then label an independent layout study separately so a shared serif or sans category does not imply matching outlines.
Separate designed characters from permitted brand usage
The interview says sans lowercase was drawn but placed in the project guidelines’ do-not-use category. This is a useful distinction between a font’s available glyphs and a brand’s composition rules; it is not a universal ban on lowercase. The studio’s newspaper project separately documents use of its previously designed Cartier custom typefaces. Cinzel and Jost here are independent comparisons. The homepage’s portable Unicode lettering changes characters; it does not supply these bespoke families or reproduce the Cartier wordmark.
Your questions, answered.
Are Fancy Cut and Brilliant Cut the same family?
No. The dated designer account distinguishes a serif from a coordinated sans-serif.
Does a drawn lowercase automatically mean it is approved for brand use?
No. Check the applicable brand guidelines as well as the available glyphs before preparing a brand assignment.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.