Tiffany Font: Hand-Redrawn Lettering and Packaging Scale

Pentagram’s Tiffany & Co. case study credits partner Paula Scher and describes redrawing the logotype by hand to resemble a hot-metal typeface. The work was part of new identity and packaging standards rather than simply swapping one menu-selected font for another. The studio does not name a retail family for that redrawn alphabet, so this account should not be converted into an unsupported exact-font attribution.

The same account says the logotype was reduced by roughly forty percent on bags and boxes and foil-stamped rather than printed. It also describes consistent identity application across packaging, advertising, stationery, ribbons and corporate materials. These are specific decisions within the documented project, not universal rules that every luxury wordmark must be small or foil-stamped. Read the letterforms together with their intended scale and production method.

Choose a fictional gift-shop name and set it in a simple serif before drawing any refinements. Print the name at the size intended for a small tag, then examine the thinnest strokes and the space inside rounded letters. Compare it with a larger label rather than judging only an enlarged screen image. If details disappear, simplify the drawing or change the size before increasing the contrast of every stroke.

Lay out your original shop name, one short message and a product description on three different package shapes. Preserve a clear area around the name, but give practical details enough space and size to read. Compare plain one-colour printing before selecting a decorative finish. Cormorant Garamond, Crimson Text and Source Sans 3 are independent specimens for exploring hierarchy, not Tiffany production fonts or reproductions of its logotype.