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THE TYPE NOTEBOOK

Bourbon Font: Hold Fast’s Vintage Lettering and Display Features

Explore the sources, compare the examples and choose the right approach.

Study Bourbon’s documented label-lettering background and evaluate its alternates and ligatures in an original title, package or editorial composition.

Sources reviewed .

01

Bourbon belongs to a specific foundry release

MyFonts’ contemporaneous Rising Stars account identifies Bourbon and Gin as Hold Fast Foundry families developed through its new-foundry selection process. The platform describes working with the foundry on design, naming and family structure. This is an account of those releases rather than a general claim about every font named after a drink. Check the publisher and family name when distinguishing it from unrelated similarly named products.

02

Vintage display letters provide the documented source direction

The same first-hand platform account connects the families to older display alphabets and lettering on classic liquor labels. It records stylistic alternates, discretionary ligatures and multilingual support. This supports a broad source direction, not a claim that Bourbon reproduces one specific bottle or historical alphabet exactly. Avoid inventing a particular date, source label or designer anecdote when the cited account does not establish it.

03

Ligatures should help the actual title

For an original label or event title, compare the default setting with discretionary features enabled. Inspect the word boundary and rhythm rather than choosing the version with the most unusual joins. A ligature may improve one adjacent pair while drawing unnecessary attention to another. Keep a plain version beside the featured setting so you can check whether the title still reads immediately at its finished size.

04

Balance a characterful heading with practical information

Place the main product or event name first, then give dates, quantities and descriptive text a clear supporting hierarchy. A vintage display reference does not require distressing every surface or making the entire page look old. Test a monochrome version before adding a label-inspired color palette. Choose the actual licensed package and verify the characters needed for names and languages rather than relying on a generic claim of multilingual support.

GOOD QUESTIONS

Your questions, answered.

What inspired Bourbon’s visual direction?

MyFonts’ 2013 account connects Bourbon and Gin to vintage display alphabets and lettering on classic liquor labels.

Are Bourbon’s discretionary ligatures always necessary?

No. The source documents the feature; whether to enable it depends on the words, readability and composition of your own project.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.