Use the guide’s version and scope
A brand guide, a caption created by a user and a phone interface can represent different text choices. Snap’s official brand-guidelines page links its downloadable guide; the September 2025 edition names Program and Ghost Sans as primary typefaces. This is evidence for brand typography in that document, not an identification of every caption or chat message a person can create.
Older typography guidance can give another answer
The earlier Brand Elements Quick Guide available through Snapchat’s business site names Graphik and shows its weight hierarchy. Both documents need their dates and contexts attached. A search result quoting the older guide should not silently override a later resource. Equally, a new brand document does not prove that every older screenshot has changed retroactively to the newer families.
Separate bold headings from personal image captions
For an independent social-story template, keep a clear distinction between a large headline, a short explanation and any small date or location. Put the essential text in a quiet part of the image. If users will supply their own words, allow space for a longer phrase rather than designing only around one short sample. Choose a consistent alignment so each card remains recognizable as part of the set.
Compare an independent story-card pairing
Try Oswald for a compact headline with Manrope or Inter for supporting information. These are independent options, not Snapchat assets. Keep text away from busy image details and compare light and dark backgrounds. A font selected for your exported image does not change the app’s interface typography or guarantee how ordinary copied characters appear on another device.
Your questions, answered.
Which families appear in Snapchat’s September 2025 guide?
The typography page names Program and Ghost Sans as its two primary typefaces.
Why do some sources say Graphik?
An earlier official quick guide names Graphik. The dated document and intended application should accompany the attribution.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.