Skittles Font: Elmwood’s 2024 Lettering and Packaging Refresh

Elmwood’s own announcement of its Transform Awards shortlist confirms its global Skittles brand-refresh work with Mars Wrigley. The project team’s 2024 announcement describes strengthening the existing assets while creating greater consistency across product ranges. This guide addresses that particular packaging and identity refresh; it is not a claim that every historical Skittles design uses an unchanged font file.

The project announcement identifies an upward flick on the K as one distinctive typographic detail, alongside a reworked rainbow and a more dynamic arrangement of the sweets. Elmwood’s Greg Taylor describes making the main assets more fluid to help shoppers recognize ranges. These are documented design changes, rather than a confirmed name for a publicly released type family. A similar bold font should not be relabeled as the exact Skittles lettering.

For an original confectionery range, compare three flavor names of different lengths using the same hierarchy. Reserve one stable position for the main name and another for the flavor. Let illustration or color vary while important information remains predictable. A special character can provide personality, but it should still be readable when the package is small or surrounded by other products.

Fredoka and Baloo 2 offer independent rounded-display comparisons, with Inter available for supporting text. They are not Skittles brand files. Test your own unrelated names and a realistic description instead of copying the wordmark. Compare the whole range together: the longest name should not receive a visibly weaker treatment merely because its neighbors fit more comfortably.