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THE TYPE NOTEBOOK

Sequoia Font: Rachel Kick’s Variable-Width Poster Lettering

Explore the sources, compare the examples and choose the right approach.

This guide focuses on Rachel Kick’s Sequoia: a hand-drawn display family built around adjustable letter widths. Its name also appears on unrelated typefaces, so identify the creator before comparing specimens or files.

Sources reviewed .

ORIGINAL PUBLISHER SPECIMEN

Explore Sequoia by Rachel Kick at the source.

The editable specimens below are independent alternatives. Use the publisher’s preview for the original family.

View the original on Rachel Kick ↗
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Compare open-license alternatives.

Read the selection notes ↓

Enter the same words in each specimen to compare. These are editorial starting points; explore each family for its background and license.

LIVE TYPEFACE SPECIMEN

See your words in Anton.

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This preview uses a real font. Copying ordinary text into another app will not carry this font with it. The PNG keeps the visual appearance.

Explore Anton: history, styles and license ↗

LIVE TYPEFACE SPECIMEN

See your words in Roboto Condensed.

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This preview uses a real font. Copying ordinary text into another app will not carry this font with it. The PNG keeps the visual appearance.

Explore Roboto Condensed: history, styles and license ↗

01

Identify the poster-inspired Sequoia

Rachel Kick’s product account connects Sequoia’s organic display lettering to W.P.A. National Park posters of the 1930s. The particular design problem matters: related-looking lines could occupy the available space even when their words had different lengths. This is a contemporary family inspired by those posters, rather than evidence that historic park lettering used this digital font. Save the creator’s name beside your specimen so a later search does not substitute another Sequoia.

02

Fit a three-line headline by changing width

Create a poster with a fixed headline box and set “REDWOOD RIDGE”, “WEEKEND WALKS”, and “SATURDAY 10 AM” on separate lines. Keep the point size unchanged initially. Use the variable resource’s width control, where your application exposes it, to bring the first two lines toward the same visual measure. Leave the date smaller for hierarchy. Compare the gaps inside letters and between words after every adjustment; equal line lengths are useful only while the phrase remains easy to read.

03

Use fixed widths for a reproducible comparison

The creator lists five fixed choices: Extra Narrow, Narrow, Regular, Wide, and Extra Wide, alongside the variable font. Make five copies of one short heading and apply one choice to each. Keep the text, size, and tracking constant so the comparison isolates width. Choose the least compressed version that fits your intended layout, then adjust line spacing. The independent Anton and Roboto Condensed previews here can help rehearse dense headline proportions; they do not display Sequoia’s original outlines.

04

Keep namesakes and output resources separate

BA Graphics’ Sequoia is a separate high-contrast, Bodoni-related design offered in Regular and Condensed widths. Its two-width description should not be attached to Rachel Kick’s family. For Kick’s version, the publisher lists OTF, WOFF, and WOFF2 resources. Select the resource appropriate to your application and intended output, then check its current license option at the source. For a park-history comparison, read the separate NPS Rawlinson guide without treating either family as interchangeable.

GOOD QUESTIONS

Your questions, answered.

Does Sequoia have a variable width control?

Rachel Kick’s Sequoia includes a variable resource spanning Extra Narrow to Extra Wide, plus five fixed-width styles. Whether a width slider appears depends on the application and the installed resource.

Is every Sequoia font the same family?

No. Rachel Kick’s poster-inspired display family and BA Graphics’ Bodoni-related Sequoia are distinct products. Compare the publisher and specimen, rather than relying on the shared name.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.