Premier League Font: Premier Sans and the 2016 Identity

The Premier League’s official June 2016 announcement describes a new visual identity for the 2016/17 season, developed with DesignStudio and Robin Brand Consultants. Monotype’s project account explains the custom type work: Toshi Omagari collaborated with DesignStudio on the geometric sans-serif family called Premier Sans. This dated project is the scope of the guide, rather than an assertion about every past or future league graphic.

Monotype describes a shift from an all-cap approach toward a more conversational and flexible system. The designers considered small tables, condensed settings and long player names, using Alex Oxlade-Chamberlain as a test case. Details from DesignStudio’s wordmark informed the family, including tapered stems. Numbers received special attention because clocks, tables and on-screen information required clear distinctions. The account makes functional information design central to the project, alongside headline personality.

For an independent results page, enter real-length team names, played-match counts and goal totals before choosing a font. Align numeric columns consistently and reserve enough room for larger values. A narrow column should not cause one long name to collide with the score. Test the table on a small screen as a complete unit, including headers and explanatory text, rather than judging only the largest match title.

Montserrat and Manrope offer independent geometric sans-serif comparisons, while Oswald lets you study a more compact heading. These are not Premier Sans or league-approved substitutes. Compare a fixture heading, player name and table row in each specimen. Keep promotional artwork and historical jersey lettering separate from the documented 2016 identity: identifying one branded family does not automatically identify every uniform or broadcast era.