Identify the device or identity version
A handset screen, an old advertisement and a corporate wordmark can contain different lettering. Record the model, software generation or image date before matching shapes. A font that served a device interface should not automatically be named as the source of the logo printed above it. That distinction is particularly useful when a brand has appeared across many generations of phones.
The designer’s record of Nokia Pure
Bruno Maag’s project entry at Alliance Graphique Internationale identifies Nokia Pure as a 2011 type design by Dalton Maag for Nokia. It describes the primary context as digital media, devices and mobile environments. The account lists initial support for Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai, followed by further script additions by 2013. This is a specific historical project rather than a claim about every current Nokia product.
Why multiscript work needs more than a Latin sample
The project’s script range makes a single English word an incomplete way to judge its scope. For an independent multilingual interface, collect realistic labels and messages in each target script and consider how the hierarchy works across them. Do not assume that copying the proportions of Latin letters will produce appropriate forms in another writing system. Check the actual coverage of whichever font resource you select.
Compare a separate technology interface
Try Inter, Source Sans 3 and Manrope on navigation labels, a long contact name and a short notification. They are independent comparison fonts, not Nokia Pure substitutes with identical coverage. Keep button widths and line breaks realistic. Choose the family that supports the content and languages of your own project rather than relying on a remembered phone screen.
Your questions, answered.
Who designed Nokia Pure?
Bruno Maag’s AGI project record credits Dalton Maag and dates the design to 2011.
Does Nokia Pure identify every Nokia logo?
No. A historical device and digital-media typeface should be distinguished from particular wordmarks and other identity versions.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.