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THE TYPE NOTEBOOK

NBA Font: The Custom Action Condensed Logo Refresh

Trace the NBA’s documented Action Condensed customization, compare narrow headline spacing, and separate the league identity from individual team uniforms.

Identify the league identity separately from an individual team’s uniform or wordmark. The documented NBA refresh uses a customized version of a named condensed family, which makes the base typeface and the final brand lettering related but distinct.

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See your words in Oswald.

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See your words in Bebas Neue.

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01

Trace the 2017 Action Condensed customization

LettError’s original Action Condensed account states that Original Champions of Design selected the family for the NBA’s 2017 logo and identity refresh, with modifications by Commercial Type and OCD. The designer describes the family as a graded, flat-sided headline design. Its custom-services account identifies the special NBA cut for logo, branding and merchandise. This documents a specific refresh, not a claim that every historic NBA logo or every team’s jersey uses the unmodified retail family.

02

Compare narrow letterforms without stretching them

For your own basketball event graphic, test the full event title, a long team name and a short abbreviation in the same condensed face. Compare their spacing at the final display size before compressing the entire text box. Narrow fonts have designed counters and stroke relationships; horizontal scaling changes both. If the face offers grades, compare them while watching the line’s dimensions instead of assuming grade and weight are the same control. Oswald and Bebas Neue are independent condensed comparisons here, not the NBA’s custom cut.

03

Keep the league reference separate from jersey numbering

A league identity is not a specification for every club’s chest lettering or numbers. Label each reference by team, season and location on the uniform, then test an original design’s longest name and repeated digits separately. Use the jersey guide for physical spacing and placement choices. For a plain-text team caption, the stylish sports-text converter changes supported Unicode characters; it does not create Action Condensed outlines, a customized NBA wordmark or embroidery-ready numbers.

Compare the 2017 NHL All-Star uniform type study for another specific sporting commission. Its event-only scope illustrates why a league name alone is insufficient to identify lettering.

GOOD QUESTIONS

Your questions, answered.

What font was selected for the NBA’s 2017 identity refresh?

LettError identifies Action Condensed, with modifications by Commercial Type and Original Champions of Design for the refreshed NBA logo and identity.

Will buying Action Condensed give me the exact NBA custom font?

The creator distinguishes the selected family from a specially modified cut. Do not assume a retail package contains a client’s commissioned modifications or finished logo artwork.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.