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THE TYPE NOTEBOOK

Microsoft Logo Font: Segoe and the 2012 Identity

Explore the sources, compare the examples and choose the right approach.

Learn Microsoft’s documented Segoe logo relationship from its 2012 announcement. Distinguish the wordmark, colored symbol and ordinary product typography.

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Enter the same words in each specimen to compare. These are editorial starting points; explore each family for its background and license.

LIVE TYPEFACE SPECIMEN

See your words in Inter.

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LIVE TYPEFACE SPECIMEN

See your words in Source Sans 3.

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01

The company named Segoe in its announcement

Microsoft’s August 2012 identity announcement explicitly identifies Segoe as the font used for its logotype. The same account relates it to product and marketing typography. This is direct historical evidence for that identity release. Keep the announcement date attached rather than turning it into a statement about every earlier logo or every present-day product text style.

02

The symbol is a separate component

The announcement distinguishes the written logotype from the four-color symbol and describes the squares as expressing the product portfolio. Choosing a font does not recreate that complete arrangement. Keep the symbol, word spacing and relative scale separate when studying a reference. A text family name alone does not specify every detail of the composed identity asset.

03

Identify the text in a specific product

A Microsoft Word paragraph follows the document’s own formatting. Windows interface text and a company logo have different roles. Use the Word default-font guide for document settings and the website-font guide for a particular page element. A visible brand beside the text does not establish that all nearby letters belong to the same family.

04

Compare an independent software identity

Try Inter and Source Sans 3 on an original application name, a navigation label and a short help message. These are independent font choices, not Microsoft logo assets. Compare a small one-color name before adding a symbol, then adjust their relationship deliberately. Keep the actual family and style with the project notes so a broad software-brand association does not replace an accurate specification.

GOOD QUESTIONS

Your questions, answered.

What family did Microsoft name for its 2012 logotype?

Its official announcement names Segoe.

Does naming Segoe reproduce the entire Microsoft logo?

No. The announcement treats the logotype and colored symbol as separate components of a composed identity.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.