Life Is Good Font: Shanna Rojas’s Custom Alphabet

In her original Life is Good book-and-font account, Shanna Rojas describes extending the company’s hand-drawn logo into an illustrated alphabet with symbols, ligatures and alternate glyphs. She hand-kerned and tracked the letters and turned the design into a multi-platform font. Her account identifies use in the first Life is Good book, marketing material and retail products. This documents custom brand work; the portfolio does not offer the original font as a public retail download. Keep the designer’s actual project separate from a file whose title merely contains Life Is Good.

For an independent optimistic phrase design, set the complete message before refining one decorative letter. Compare the spacing around repeated letters, punctuation and any symbol next to a word. If the chosen font has ligatures or alternates, activate one change at a time and keep a plain reference version. A pleasing single initial does not establish that the whole sentence has an even rhythm. Keep enough space around the lettering for a companion illustration instead of forcing the illustration into an accidental gap.

Rojas’s account places the custom type in a square gift book as well as products. For your own project, compare a small square composition with a long, narrow product area using the same wording. Recompose the phrase at a meaningful word break rather than squeezing its width. Keep a readable smaller version for supporting information. Chewy and Indie Flower below are independent playful comparisons, not Life is Good brand fonts. The friendly copyable text styles generate Unicode substitutions for separate messages; they do not provide the custom alphabet or its alternate glyphs.