Distinguish the signature lettering from the wider custom type system
PepsiCo’s November 2025 release describes a refined signature font with upward angles in the logo and a new handcrafted custom typeface supporting the identity. It attributes the visual direction to PepsiCo Design & Innovation. This confirms commissioned typography without naming a retail family or establishing one downloadable font for every historic Lay’s package. Keep the 2025 refresh beside the attribution when comparing examples.
Use a short and long flavor name to test a product-range system
The company’s design case study connects refreshed letterforms with the sun-and-ray imagery carried across the identity. For an original range, hold the maker name and information panel in the same positions while comparing SEA SALT against ROASTED HERB & SEA SALT. Adjust the flavor-name line breaks before shrinking every element to accommodate the longest wording. Then compare both packages as small thumbnails to see whether the flavor and maker can still be distinguished. Fredoka is an independent rounded comparison for the task, not the commissioned family.
Proof the lettering against texture and ingredient imagery
The release also describes wood-grain backdrops and an apparently hand-applied flavor panel. Those elements make the relationship between text and background a useful part of the study. In an original mockup, compare the same label on a plain field and a textured field; inspect letter edges, counters and the contrast of the smallest quantity line. Keep one quiet area for factual information rather than letting every surface compete for attention. Try Manrope as a separately identified supporting-text comparison. For copyable character styles, the homepage decorative text generator uses Unicode substitutions; it does not supply the Lay’s custom family or recreate its signature artwork.
Your questions, answered.
Do the cited company accounts name a retail font for the 2025 identity?
They describe refined signature lettering and custom typography, without naming an ordinary retail family. This guide does not replace that evidence with a guessed match.
Are the on-page comparison fonts the original Lay’s resources?
No. They are independent families for testing an original layout. The linked company accounts document the actual brand project.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.