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THE TYPE NOTEBOOK

Lamborghini Font: Lambotype and the 2024 Identity Redesign

Explore the sources, compare the examples and choose the right approach.

Character Type identifies Lambotype as its custom Lamborghini family within the Strichpunkt-led identity redesign. Lamborghini’s own 2024 announcement distinguishes the refreshed logo from the communications typeface and other brand elements.

Sources reviewed .

01

Use the foundry’s named family and credits

Character Type documents Lambotype under design and type direction by Henning Skibbe, with Oleksandr Parkhomovskyy, Philipp Neumeyer and Jakob Fangmeier credited for design. The project offers a broad width and weight range, from normal toward very compressed designs and from Light to Black. That is specific creator evidence, rather than a visual guess that the identity uses any familiar angular automotive display font.

02

Inspect the actual design features

The foundry highlights twelve-degree angled terminals on selected letters, sharp details and deep ink traps. Its documentation lists Latin Extended, Cyrillic and Greek coverage. Those features help explain the relationship with Lamborghini’s vehicle forms without making every letter a literal car illustration. Compare the selected width and weight in complete words, and check the actual required accents rather than assuming broad language coverage removes the need to inspect a particular passage.

03

Keep the logo update in its own context

Lamborghini’s March 2024 announcement describes broader logo lettering and a separately created official typeface for communications. It also discusses independent digital use of the bull symbol. These are related identity components, not proof that typing a word in Lambotype recreates the complete shield or every model badge. Use image identification for a particular emblem and the condensed-font guide for independent width comparisons.

04

Design an original performance heading

Try a short product title with a compact specification list. Compare naturally condensed styles before mechanically squeezing the letters, and inspect angled terminals at both headline and thumbnail sizes. Keep numerical data clear and use spacing consistently across units and labels. Let the type’s structure supply the energy before adding speed lines, and document the actual family and style rather than calling a loosely similar design Lamborghini font.

GOOD QUESTIONS

Your questions, answered.

What is the custom Lamborghini family called?

Character Type’s creator account identifies it as Lambotype.

Does the family alone reproduce the entire Lamborghini emblem?

No. The company’s announcement distinguishes communications typography, logo lettering and the bull symbol.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.