Indiana University Font: Benton Sans, Georgia Pro and Azeret Mono

Indiana is a geographical name as well as part of an institution’s name, so the sample matters. This guide addresses Indiana University communications using IU’s own visual-identity resources. It does not identify every Indiana sports uniform, state-government document or historical sign. If your sample comes from another organization, begin with that organization and the specific publication rather than choosing a font because its name sounds geographically suitable.

IU names Benton Sans as its primary typeface, Georgia Pro as a supporting secondary family and Azeret Mono for eyebrow copy, captions, notations and tertiary text. These assignments establish a hierarchy instead of a single font for everything. When inspecting a page, compare a heading, its body paragraph and a small label separately. A monospaced annotation should not be mistaken for the main family simply because it appears nearest the logo.

IU provides print and other templates, and its print resources describe packages containing design files, fonts and links needed for customization. A template can preserve margins and relationships that are difficult to infer from a screenshot. Authorized users should begin with the relevant current resource and its permitted assets. Possessing the name of a font is not equivalent to possessing every associated logo file or an unrestricted font license.

For an original university-style information sheet, place a short category label above a clear title, then give the opening explanation enough space to read naturally. Keep small captions near the images they describe and reserve stronger emphasis for the next required action. Compare an actual long title and a short title before fixing the layout. This creates a useful hierarchy without trying to imitate IU’s official signature.