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THE TYPE NOTEBOOK

Green Bay Packers Font: Headlines, Body Text and Display

Explore the Packers’ documented 2024 CC Ultimatum and QueueBrick roles, with practical headline, body-copy and single-word display guidance.

Choose a Packers typography reference by its job: a headline, body paragraph, display word or uniform number. This guide covers the documented 2024 communication styles rather than assuming one font supplies every team asset.

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Enter the same words in each specimen to compare. These are editorial starting points; explore each family for its background and license.

LIVE TYPEFACE SPECIMEN

See your words in Archivo Black.

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See your words in Source Sans 3.

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01

Read the 2024 brand-book type hierarchy

The Packers’ official 2024 brand book assigns CC Ultimatum Heavy to main headlines, Bold to secondary headings and bold body text, and Regular or Light to body copy. QueueBrick Open Ultra is a separate all-capitals display treatment: one word, at 36 points or larger. These are stated communication roles for that dated manual, not proof that either family draws the jersey numbers or oval G logo.

02

Design the headline and paragraph as a system

For an original sports newsletter, establish a primary heading, a smaller subheading and a genuine paragraph before selecting weights. Keep the paragraph at its intended reading size rather than judging all cuts in large display samples. Test the actual longest headline and a line containing dates, scores and punctuation. If everything is bold, the hierarchy must rely on spacing or size alone; reserve your strongest weight for the information readers should see first.

03

Keep a display word separate from running text

A single outlined display word needs its own space, especially where open shapes cross background photography. Place supporting information outside that word rather than forcing a sentence into the same treatment. Archivo Black and Source Sans 3 are independent headline/body comparisons, not the official families. The homepage text-style generator produces copyable Unicode substitutions, not CC Ultimatum or QueueBrick font files. Use the original brand book for its specific typography rules.

GOOD QUESTIONS

Your questions, answered.

Which fonts does the Packers’ 2024 manual name?

It names CC Ultimatum for headline and body roles and QueueBrick Open Ultra for a restricted single-word display role.

Does this identify the Packers’ jersey-number font?

No. The cited section assigns communication typography roles. A uniform numeral or logo requires its own documented reference.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.