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THE TYPE NOTEBOOK

Goldman Sachs Font: Goldman Sans and Data-Table Typography

Explore Goldman Sans design decisions, compare numeric-column proofs and small labels, and distinguish the Goldman Sachs resource from the unrelated Goldman family.

Goldman Sans was designed for a typography problem that a logo sample cannot show: dense tables and small mixed letter-number content. Compare complete rows, labels and emphasis rather than one enlarged numeral.

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Enter the same words in each specimen to compare. These are editorial starting points; explore each family for its background and license.

LIVE TYPEFACE SPECIMEN

See your words in Inter.

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LIVE TYPEFACE SPECIMEN

See your words in Source Sans 3.

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01

The firm’s design story explains the numeric construction

The Goldman Sachs type-design presentation credits Dalton Maag’s Bianca Berning and Rob Pratley, with Michael Craig directing for Goldman Sachs. It describes open apertures, a raised x-height and compact proportions. The numeric set was developed early, including a distinctive diagonal detail to distinguish 5 from S and fixed numeral spacing across weights for column alignment. This identifies Goldman Sans, not the unrelated Goldman display family and not every serif or logo treatment the firm has ever used.

02

Build a realistic numeric proof before choosing a weight

Create five fictional rows with short labels, several different digit lengths and a consistent decimal separator. Keep the original values in a separate plain table, then inspect the typeset result at the intended reading size. Compare a highlighted row with the ordinary rows: a weight change should not silently shift numeric columns. Include mixed examples such as S5 and O0 in a specimen margin when those distinctions matter to the project. A large isolated numeral cannot answer these questions about an entire table.

03

Keep small labels and editorial emphasis in the same comparison

Add a heading, explanatory note and one italic phrase around the table. Give the note a comfortable measure instead of squeezing it into the leftover width. Inter and Source Sans 3 are independent data-layout comparisons, not Goldman Sans files. Our homepage Unicode styling tools change copied characters; they do not apply a font’s numeral widths or preserve tabular metrics across applications. Use the original resource and relevant project terms when evaluating the actual family.

GOOD QUESTIONS

Your questions, answered.

Is Goldman Sans the same typeface as the Goldman preview?

No. The linked Goldman display family is an independent resource. Goldman Sans is the separately documented Goldman Sachs project.

What should a numeric type proof include?

Use complete labeled rows, different digit lengths, separators and a highlighted row. Compare the actual alignment and small-size distinctions rather than one enlarged digit.

Sources & background

Sources supporting this page’s explanations. Practical examples are our editorial suggestions.