Start with the designer’s actual project
Dave Rax’s portfolio describes work at Koto with Coca-Cola’s design team on a Fanta global identity. The logo was first constructed from paper and then recreated digitally, with the broader visual system developed around that approach. This gives a concrete making process for the lettering. It is not evidence that every Fanta logo from every market or period was set unchanged in a single retail font.
The font and language work were coordinated
The designer identifies a bespoke three-weight Fanta typeface developed with Colophon. He also documents testing the custom Latin approach through Japanese, Thai, Amharic, Korean and Arabic logo forms. These are different writing systems with their own requirements, not decorative replacements for Latin letters. Keep the specific language and identity edition attached to any comparison rather than assuming identical character shapes can simply be copied across scripts.
Separate a historical system from a current package
Retain the reference image, market and approximate period when identifying a Fanta label. A portfolio describing one project is not a live inventory of every later font or package. The image-identification guide helps preserve those details. For your own playful title, use independently named options in the cartoon-font guide without relabeling a broadly similar face as an official Fanta resource.
Create a clear original beverage title
Set a short flavor name and one practical product line. Try a paper-cut-inspired arrangement while keeping the word readable without fruit illustrations or bright color. Compare repeated letters and leave sufficient space around any angular joins. Keep ingredients and quantities in a simpler face, then test the label at its physical size. Record the actual font or lettering method separately from the brand project used as inspiration.
Your questions, answered.
Was the documented logo made by typing an ordinary font?
Dave Rax describes constructing the logo from paper before recreating it digitally, alongside a custom typeface project.
Does that portfolio identify every current Fanta font?
No. It documents a particular identity project; other periods and markets need their own reference.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.