The company explained its historical reference
Celine’s September 2018 announcement, reproduced in full by It’s Nice That, says the new logo drew on its historical 1960s version and modernist typography dating from the 1930s. It explains removing the accent from the E in terms of simplified, balanced proportions and the earlier collections. This is a dated statement about one identity change, not permission to strip accents from ordinary French text or a verified attribution to a particular commercial font.
Letter spacing and the Paris line were explicit choices
The same company statement says letters were brought closer together and spacing balanced. It also distinguishes applications: the Paris line would return to clothing and packaging but would not sit beneath the logo in campaigns. The statement therefore describes a coordinated set of variants, rather than one lockup intended to be placed unchanged everywhere. It does not name the modernist typeface.
Compare spacing without changing everything at once
Set the fictional studio name CELARA in one capital sans serif. Make a loose, middle and compact version while keeping size and weight fixed. Inspect the open shapes beside narrow letters, then adjust individual pairs after selecting an overall rhythm. Print all three at a small label size. A compact version should read as a deliberate word rather than a chain of black strokes; if counters or gaps disappear, reopen the spacing.
Design a location line for a particular surface
Make two original layouts: a package label with the studio name and city, and a full-page photograph with the name alone. Align the city deliberately to the name rather than enlarging it to fill arbitrary space. Compare Inter and Manrope as independent sans-serif options and use Source Sans 3 for practical information. These are not identified Celine fonts. Judge each version at its intended size instead of assuming that a secondary line belongs in every application.
Your questions, answered.
Which retail font does the announcement identify?
It does not name one. It provides historical and compositional context, so an exact commercial-family attribution would require additional evidence.
Should I remove accents from my own brand or body text?
Treat spelling as a separate decision. Preserve the correct written form of your name and language unless you intentionally commission a distinct mark; test its spacing with the actual accented characters.
Sources & background
Sources supporting this page’s explanations. Practical examples are our editorial suggestions.