Bentley Font: KMS TEAM’s Power-Line Typeface, Widths and Weights

The KMS TEAM Bentley case describes a corporate typeface developed from the Bentley wordmark, with the vehicle’s characteristic power-line curve as its typographic theme. The studio identifies earlier Gill usage as a reference point for an independent British sans-serif direction. This guide concerns that documented Bentley Motors project, not Bentley University, Bentley Systems or a retail family that happens to share the name.

KMS documents two versions, Regular and Expanded, each with Heavy, Bold, Regular and Light typestyles. For a reference sheet, use width as the column heading and weight as the row heading. This avoids an ambiguous instruction such as “use Regular,” which could mean a width branch or a weight. Inspect the original project material before deciding whether a narrow title needs a different width, size or line break.

The studio separately derives the design grid from the vehicle grille. Keep that layout reference distinct from the power-line reference used for typography: a shared brand brief does not mean they are the same construction rule. Prepare an independent title and information block with those roles labeled. Jost and Inter here are separate comparison fonts. The homepage’s Unicode lettering options change characters; they do not supply KMS’s custom Bentley resources, create an approved brand grid or reproduce the wordmark.