ASU Font: Neue Haas Grotesk, Arial and Sun Devil Bold

ASU’s official guide names Neue Haas Grotesk as its primary font for print, video and Adobe software applications. It distinguishes tighter Display styles for large uses from Text styles with roomier spacing for smaller copy. The guide notes that specific identity assets, permanent signage and Canva designs still use Akzidenz Grotesk. Consequently, a logo and the paragraph printed next to it need not share the same font.

Arial is ASU’s primary digital, web and system choice, including Office, Google Docs and email contexts where Neue Haas Grotesk may not be available. Its website requirements reinforce Arial and a defined sans-serif fallback stack. A robust institutional page therefore does not depend on replacing every piece of text with a specially uploaded display font. For editable documents, font availability is part of the design decision rather than an afterthought.

Sun Devil Bold is reserved for Sun Devil Athletics materials. The official athletics guide presents it as an uppercase alphabet with numerals and specifies brief headline or emphasis use, rather than large passages. This is different from ASU’s general university body typography. When identifying a sample, separate an athletics headline from university administrative copy before assuming that a single downloadable file should reproduce both.

For an original information sheet, select a readable body style, establish one heading size and retain a consistent treatment for dates, labels and links. Export a sample before committing to a long document so that substitutions and awkward wraps are visible early. In a headline, inspect actual word spaces rather than tightening all characters indiscriminately. Treat athletics-inspired capitals as short emphasis, leaving directions and detailed explanations in ordinary text.